Andrej Melnikov 

product designer & digital storyteller

I am creating value for brands and helping them to grow business, make communication engaging and earn the customer's trust.

Andrej Melnikov 

product designer & digital storyteller

I am creating value for brands and helping them to grow business, make communication engaging and earn the customer's trust.

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Coca-Cola. Unilever. Bayer. Ista Germany. Honda. Enphase. Panasonic. Audi. Eve Home. Elgato. Vodafone. Flex.

Coca-Cola. Unilever. Bayer. Ista Germany. Honda. Enphase. Panasonic. Audi. Eve Home. Elgato. Vodafone. Flex.

Quick overview

Quick overview

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10+ years of hands-on experience making digital projects for all scales clients from local shop till international corporation with 4K employees. (Services, MVPs, Web, Mobile, SaaS).

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One man army. In my arsenal you can find many different knowledges like graphic & digital design, typography, illustrations and 3d graphic.

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Leading and coaching design team. Respect, one-on-one, feedback and teaching by an example that’s my way.

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Aiming to speak with business the same language therefore applying time and efforts to learn marketing side of design.

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Experience of being a Creative Director at product company and art-director at advertising agency gave wider perspective how to approach clients business challenges.

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Curiosity for new knowledges and always improving knowledges I’ve already own.

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Not starting design before getting know that subject matter. Don’t hesitating asking questions.

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Mix between product & brand designer

Throughout my 10+ years of experience I've worked on all stages of product’s life cycle with different scales companies across variety of industries. It gave me a wider perspective on how the task might 
be solved.

I also was for four year an advertising art-director during that time I’ve learned how to communicate needed message to target audience.

My goal is to apply disciplines I’ve trained to make user experience straight and information easy to consume. My passion in solving challenges and measuring results by looking on product’s grow metrics.

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Analytical approach

Just in the last four years I finished 200+ projects two of them lasted for more than two years.

Vast majority of projects were starting from identifying what is the real problem in order to define what will be the actions to make a difference. All that is done through analysis as well as it always was a tool to hack the growth to improve such important metrics as acquisition, activation, retention, engaging and others.

Product Design

Product Design

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Interview / Stakeholders workshop

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Wireframing

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Prototyping

 

 

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Proving via user testing

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Iterating

06

Repeat

Visual Design

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Interview stakeholders

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Interview stakeholders

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Market exploration

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Market exploration

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Moodboards

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Moodboards

 

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Design iterations

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Hand over to developers

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Review coded version

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Understanding technologies

Graduated engineer. Speaking same language with developers also knowing when it can be possible to build website on my own using sate constructors.

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Team player / Individual designer

Depending on resources I can lead & coordinate team activities and/or make the whole project myself.
Working as a Creative Director I had to control the quality of work and grow expertise of team by mentoring, giving a feedback and doing hands-on work together

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Services

Considering the roles I’ve took I naturally pick up many knowledges across several disciplines it looks like a lot and I curious to learn more.

Art direction
Consulting
Editorial illustration
Information design
Interactive, digital, & web design
Team lead

Design thinking
Design sprints
Prototyping
3D Graphics
Animation
Branding & visual identity

Available for hiring and new projects

Let’s do something great together!

Available for hiring and new projects

Let’s do something great together!